It was developed by Quaker Oats as part of their Ken'l Ration brand.
The brand was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. On April 28, 2023, PH announced that it had completed the acquisition of Kibbles 'n Bits, which is now marketed by Post Consumer Brands. decided to include among the pet food brands sold to Post Holdings. Kibbles 'n Bits is a brand name for dog food that The J.M.
